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While I don’t normally use this blog for my vegan obsessions (hehe) I do want to mention that Katie is having a super contest giveaway:

http://chocolatecoveredkatie.wordpress.com/

A. You should all visit to participate

B. You should just visit because her blog is fabulous and she makes the cutest cupcakes!

And fortunately for me, I have already cooked several of her oatmeal concoctions (though I never thought to take a photo!), my favorite of which being banana but bread oatmeal.  Naturally, the combo of bananas and walnuts is a totally winner.  If you’ve never cooked banana before you are in for a real treat.  When you heat up bananas they tend to get all soft and gooey and caramel-y (is your mouth watering yet?!) and make the oatmeal sweet without any added sugar!

I highly suggest you check out any of Katie’s recipes and stop on over to try and win a prize and admire her dilligent and quality blogging skills 🙂

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Class Objective – Find info regarding entry-level communications positions in X industry within X media.

Newspaper Group 2:

Jade Plouffe – travel/tourism

Sarah Shoemaker – healthcare

While Michael Phelps image is built upon his success as an incredible and perhaps superhuman athlete, it appears as though he’s not superman after all.

In the following video, The Today Show’s Matt Lauer properly labels this as a “public relations challenge” and questions what will happen in the court of public opinion:

When I originally began writing this post, early last week, the story had just been released that Olympic swimmer Michael Phelps had been caught on camera smoking pot.  Originally, I began to write about the possible reactions of Phelps’ publics (sponsors, the IOC, the USOC, fans, and the proverbial “general public”).  Since beginning this draft, however, the story has gone from what appeared to be an isolated incident of irresponsibility that would result in a mere “shame on you” from the world, to a suspension of competition and the loss of his contract with Kellogg’s.

To know what kind of ramifications Phelps is facing is all well and good, but the more important notion is to understand why they are happening.  In short, this means understanding the power of public opinion.

At first, Phelps’ sponsors seemed to be nonchalant about this incident.  Speedo and Omega released statements indicating their continued support of Phelps.  From a purely capitalistic, business perspective, if your stockholders and consumers (which in this case are predominately NOT children/parents) do not seem to care one way other the other about Phelps’ misstep, why should you condemn him?  Kellogg’s, on the other hand, has a different sort of public to worry about.  Unlike a luxury watch brand or a producer of the most technoligically advanced swimwear on the planet, Kellogg’s brand is something consumed by the everyday American family.  Therefore, it should come of no surprise to Phelps that the power of that public’s opinion would lead to him losing a contract.

It will be interesting to see what the additional fallout of this pot-smoking incident may lead to.  If the opinion of officials of the USOC changes (on their own volition or due to outside pressure), will Phelps be unable to compete at the Olympic level?  If Speedo’s consumers, ranging from young kids taking swimming lessons, to the most elite collegiate and professional athletes, change their opinions, will that contract also be in jeopardy?

Testing… 1,2,3…

So I’m not too familiar with WordPress, but I’m going to figure this sucker out soon!

One thing at a time… let’s add a photo or two: